Free Agents — A Good Name for Your Business Can Make a Huge Difference
For free agents, independent professionals and freelancers, one of the most difficult yet important tasks is picking the right name for your business. In this article, I share some ideas and thoughts that should help you with this daunting choice.
You may want to choose a descriptive name. Think of names like Land’s End, Hard Rock Cafй, Holiday Inn, Guerilla Marketing, тренажер ab rocket Convenience Stores, etc. My favorite marketing star is Robert Middleton, who calls himself an InfoGuru and his website, ActionPlan.com with Action Plan Marketing as his business description.
I think that when we started purchasing domain names we were forced to describe our businesses and/or ourselves as succinctly and descriptively as possible. Of course, with the rush to get an effective domain name, many were forced Бугатти Вейрон into obtuse or convoluted choices, 3.3 Megapixel camera but it did make us think about names for GORENJE GI 476 E a change. I have a friend who calls herself the Really Good Technology Writer. She uses it on her website, business card and when people meet her and ask her what she Kaiser HGG 61511 does, she doesn’t hesitate to introduce
herself as a “really good technology writer.” A memorable choice!
This takes us up to labels and names for what we do. I know a speaker who advises us to never, never use a label for our profession. When someone asks us what we do, we can turn them off immediately by saying, “I am a lawyer, a consultant, a speaker, a doctor, a writer, and on and on.” What happens is that most people have a pre-defined notion of what that label stands for and they don’t ask anything else. Whereas, if you answer like Robert Middleton does, Valley Home homes “I help independent professionals who are struggling to attract more clients.” Right Nokia 3610 Fold away, we want to know how he does that — especially if we are an independent professional.
Other naming to consider for our business is the phrase or tag line that we use to describe us and what we do. Some phrases I have found on business cards and websites that are catchy and make me want to know more are: “Keeping you ahead of the competition,” “Wasted time is wasted money,” “Building the skills that build your reputation,” “Connecting through story,” “More than a Presentation … It’s a Celebration,” “Unleashing the promise of today’s technology,” and “We Соковыжималки work with businesses to turn computer frustrations into solutions!”
As with your business name, it takes a lot of consideration and effort to come up with an effective tag line, but once you find the right one, you can use it on your business card, website and any marketing material you create. As you are working on it, try various Ardo A 540 EB phrases on others to see their reactions. mountain center real estate It won’t take long to discover what works and what doesn’t.
So, what’s in a name? Lots! And what does your name, and/or tagline say about you? If it isn’t doing the job you want and expect it to, it is time to consider a new one. Take your time — the name you pick is important to your future success.
Chris King is a free agent, professional speaker, storyteller, writer, website creator / designer, and fitness instructor. Chris has what she calls a “Portfolio Career” –many careers at the same time. If you wonder if you could handle and love having a “Portfolio Career” you will find a free assessment to take at http://www.creativekeys.net/portfoliocareertest.htm Sign up for her eclectic E-newsletter, Portfolio Potpourri, at http://www.freelanceliving.com You will find Chris’ business website at http://www.creativekeys.biz
Chile Leads the Latin Pack
Everyone’s talking about China. Don’t miss the opportunities in the other CHI..
Yes. Chile with an “LE” not “NA”
While the whole Hansa FCGX 57012030 region is back in favor with investors, it seems appropriate to highlight Chile which is the economic star of Latin America.
Chile is about two times the size of Montana and has an incredible coastline of 2,650 miles. While only 3% of its land is Измельчители пищевых отходов arable, it has an amazing variety of climates and rich agricultural production. It gained its independence from Spain Ab Trainer Advance in 1810 and has 16 million citizens of which 90% are Инвестиции Catholic.
The Chile story is somewhat similar to Ireland before its economic takeoff. From 1978 to 1988, per capita income increased only $100 to reach $1,510.
Next, both a 3.43 Megapixel camera military government followed by democratically elected governments initiated market reforms and opened up the economy. Exports and foreign investment took off and debt levels came down. Foreign investors in Chile are treated the same as Chilean investors.
Chile’s Take Off and Steady Growth
From 1991-1998 economic growth increased an average of 8% and per capita income on a